This week in #loweclass we were to analyze how our beat assignment uses video. I have encountered them multiple times on CBS News and have always been pleased with the content.
The first link next to the CBS News logo is for videos. This takes readers to a special page solely for them. CBS plays its recommended videos chronologically from when they were published. Such videos can include recent stories throughout the world to the hottest, must-see entertainment videos. Below, each video is categorized by organization and subject. For example, each branch of CBS – Evening News, 60 Minutes, 48 Hours, Sunday Morning, and Face the Nation – has their own section. The other sections are based off of the main categories on CBS News – Politics, U.S., World, Health, SciTech, Entertainment, and MoneyWatch. Videos are taken from CBS staff members. However, there is a special section called Caught on Tape that complies videos by viewers and other news organizations. CBS does give the readers an option to view each category on a separate page. This is presented in a list format.
CBS has a small column on its homepage dedicated to videos as well. The first video is by CBS and the remaining are from their affiliating websites. Some stories will only have the video, but others have an accompanying article or picture slideshow. It is interesting to note that the reader may be presented with two different stories, both of which highlight the same topic. For example, CBS linked to a video on CBS Evening News regarding the 75th Anniversary of CBS World News Roundup. This video was taken from the original broadcast and shows Scott Pelley introducing the package by Jim Axelrod. The article on CBS' website introduces a new video from one of its reporters that also discusses the anniversary. Each video covers the same topic, but both take a different approach to presenting the history of CBS World News Roundup. It essentially provides readers with two perspectives about the same event.
CBS also uses video on a smaller scale within their articles. Journalists include one or more clips of an event with the text or a segment from a reporter. I have noticed this is the main way CBS uses the digital media on its website. The picture and article are the main focus, but video clips are included to enhance the package and, in most cases, give the readers a chance to see the event unfold for themselves.
Live streaming video has also been used frequently on CBS. The media outlet held the right to Super Bowl XLVII this year and streamed the game on its website. They also had live video coverage throughout the day during the Presidential Inauguration. CBS will live stream large events or important speeches. This past week they even had a 24/7 smoke cam on the Vatican as the world wait to see who the next Pope would be. CBS usually displays the live streaming link at the top of the homepage in a red banner. It is not the most prominent aspect of the page, but viewers are still able to easily find it.
Overall, I am impressed with CBS News' use of video. The only downside are the 30 second advertisements that play beforehand. CBS compiles all of them in one easy to access page. The media outlet also incorporates clips and highlights throughout its stories. They effectively uses video to provide readers with a full story or a clip that emphasizes the article. Their use of live streaming allows readers to view an event as it is happening. CBS' ability to effectively use video is an asset to the media outlet.
The first link next to the CBS News logo is for videos. This takes readers to a special page solely for them. CBS plays its recommended videos chronologically from when they were published. Such videos can include recent stories throughout the world to the hottest, must-see entertainment videos. Below, each video is categorized by organization and subject. For example, each branch of CBS – Evening News, 60 Minutes, 48 Hours, Sunday Morning, and Face the Nation – has their own section. The other sections are based off of the main categories on CBS News – Politics, U.S., World, Health, SciTech, Entertainment, and MoneyWatch. Videos are taken from CBS staff members. However, there is a special section called Caught on Tape that complies videos by viewers and other news organizations. CBS does give the readers an option to view each category on a separate page. This is presented in a list format.
CBS has a small column on its homepage dedicated to videos as well. The first video is by CBS and the remaining are from their affiliating websites. Some stories will only have the video, but others have an accompanying article or picture slideshow. It is interesting to note that the reader may be presented with two different stories, both of which highlight the same topic. For example, CBS linked to a video on CBS Evening News regarding the 75th Anniversary of CBS World News Roundup. This video was taken from the original broadcast and shows Scott Pelley introducing the package by Jim Axelrod. The article on CBS' website introduces a new video from one of its reporters that also discusses the anniversary. Each video covers the same topic, but both take a different approach to presenting the history of CBS World News Roundup. It essentially provides readers with two perspectives about the same event.
CBS also uses video on a smaller scale within their articles. Journalists include one or more clips of an event with the text or a segment from a reporter. I have noticed this is the main way CBS uses the digital media on its website. The picture and article are the main focus, but video clips are included to enhance the package and, in most cases, give the readers a chance to see the event unfold for themselves.
Live streaming video has also been used frequently on CBS. The media outlet held the right to Super Bowl XLVII this year and streamed the game on its website. They also had live video coverage throughout the day during the Presidential Inauguration. CBS will live stream large events or important speeches. This past week they even had a 24/7 smoke cam on the Vatican as the world wait to see who the next Pope would be. CBS usually displays the live streaming link at the top of the homepage in a red banner. It is not the most prominent aspect of the page, but viewers are still able to easily find it.
Overall, I am impressed with CBS News' use of video. The only downside are the 30 second advertisements that play beforehand. CBS compiles all of them in one easy to access page. The media outlet also incorporates clips and highlights throughout its stories. They effectively uses video to provide readers with a full story or a clip that emphasizes the article. Their use of live streaming allows readers to view an event as it is happening. CBS' ability to effectively use video is an asset to the media outlet.